Dove
Self- esteem
Where: WarnerMedia
My role: Creative Concept, Strategy
Young people’s perception of the world and themselves can be heavily influenced by the images they see on screen. So, Dove had a challenge:
how to talk about body confidence with children in a fun and engaging way?
THE SOLUTION
A unique partnership with characters
who don't fit
any standard of beauty: the stars from Steven Universe.
The result was six short Steven Universe cartoons directed by the creator of the show: Rebecca Sugar. Each video tackled a different self-esteem topic, such as body image, bullying and social media.
Exclusive Music Video Check it out: English | Portuguese | Spanish
Interactive E-book
Open air activities and panels at Cannes Festival and San Diego Comic-Con
MEDIA COVERAGE
Dove's campaign
Watch the case study
Credits: Helio Marques + Luciana Medeiros + Angela Bassichetti + Ogilvy UK