Fashion Like C&A
Where: DDB Brazil
My role: Creative Concept, Strategy, Copy
Main awards: 4 Cannes Lions
1 El Ojo Grand Prix
3 CCSP Gold 1 Clio Awards 1 New York Festival 1 London Awards
How to hack Facebook
in a way that could help
people choose clothes
in-store?
I mean, instead of asking for a second opinion from your shopping
partner (sometimes not so reliable), why not find out what
thousands of Facebook users think about that specific outfit?
THE SOLUTION
Special hangers that showed in real-time
the number of likes
each piece of clothing
has received.
1 LIKE ON FACEBOOK = 1 LIKE ON HANGERS
How it worked out of keynote
MEDIA COVERAGE
The idea was so effective that it was exported to other C&A stores across Brazil, and it was featured in some important news sites, and magazines around the world, such as CNN, Forbes, Gizmodo, Mashable, Lürzer's Archive, and Most Contagious Report.
Fashion Like was also chosen as Retail Innovation of the Year in the most important award of this category: World Retail Awards.
CANNES GAME CHANGER
Also, Fashion Like made waves in prestigious awards, such Cannes Festival (4 Lions) and El Ojo de Iberoamerica (Grand Prix). In addition to the lions at Cannes, Fashion Like was featured in the festival's 60th anniversary commemorative book, as one of the Game Changers.
It was also recognised in festivals like Clio Awards, D&AD, New York Festivals, London International Awards and, Jay Chiat.
WATCH THE CASE STUDY
Credits: Helio Marques + Flávio Reghini + Rodrigo Ghiorzi + Marcelo Bruzzesi + Caio Cardoso + Ricardo Tronquini