52 Crazy Ways to Defeat Cavities
Where: WarnerMedia
My role: Concept, Copy
It's a fact: people use way less mouthwash than recommended by dentists. And as we know that mouthwash is a habit that needs to be constantly reminded of, we've decided to remember it in
an implacable and persistent way:
all year long.
THE SOLUTION
52 short and impactful videos - one for each week of the year.
A little reminder that caring for oral health can be simple, fast, and very fun.
Starring the campaign in Latin America, one of the
most famous characters in the region: Jorel's Brother.
WATCH SOME OF THE VIDEOS BELOW
Credits: Helio Marques + Angela Bassichetti + José “Kiwi” De Uribelarrea + Copa Studio