A fast-fashion on Red Carpet

Where: Turner (now WarnerMedia)
My role: Creative Concept, Strategy, Copywriting

How a fast-fashion could stand out in the greatest entertainment party
(without an invitation)?

TNT created a unique opportunity for Riachuelo:
to dress the hostess of TNT and international top model Caroline Ribeiro for the most glamorous night of the year - the Oscar’s red carpet.

But it couldn't be just any gown. So, Riachuelo invited one of Brazil’s most famous stylists to create the design. The gown stood out among Hollywood’s biggest stars, and Riachuelo created a fashion stunt that generated social conversation all over the internet.