FORD
FESTIVAL

Where: WarnerMedia
My role: Concept Development, Copy

 




To promote Ford at one of the most significant music awards, the Billboard Music Awards, we asked ourselves:


Instead of spending
the client budget on boring tv sponsorships, why not make the brand the owner of its own festival? 

SO, WE CAME UP WITH AN IDEA:

A FESTIVAL DURING
BILLBOARD MUSIC AWARDS COMMERCIAL BREAKS.

HOW IT WENT

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Everything that makes a festival great

(with no long lines at chemical toilets).

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