CINEMA RECIPES by HellmanN's
Where: WarnerMedia
My role: Concept, Copy
Take the gun, leave the cannoli. (The Godfather, 1972).
Some movie receipts are so unforgettable as the films they appeared in.
Like the cannoli, you probably remember Amélie Poulain’s crème brûlé, or the Big Kahuna Burger from Pulp Fiction, or even the controversial chocolate pie from The Help.
FOR HELLMANN'S, WE'VE DECIDED TO CREATE ITS OWN COOKING SHOW.
THE SOLUTION
A 13 episodes PROGRAM IN WHICH a chef and two
youtubers taught us how to prepare recipes inspired by famous foods in films.








WATCH THE CASE STUDY
Credits: Helio Marques + Angela Bassichetti + Thiago Higashi + Gustavo Nobre