Lookblock by Gisele Bündchen
Where: DDB Brazil (now SunsetDDB)
My role: Concept, Copy
Main awards: 1 Cannes Lion - Bronze
1 Clio Awards - Silver
2 El Ojo - Bronze
1 FIAP - Silver
For the launching of the exclusive Gisele Bündchen's
Collection for C&A, the challenge was up to the greatness
of the über model:
How to bring a sense of uniqueness to a fast-fashion experience?
THE SOLUTION
An app that blocks
the looks you buy,
making them unavailable to all your Facebook friends.
How it worked
-
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Logged on Facebook, you pick
an item you like on C&A's site. -
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If none of your friends has already bought it, it's yours!
-
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Unless a "friend" picks the same item before you check out.
-
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Then you must
battle for it! -
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Once you've bought the look,
none of your FB friends
can get it anymore.
WATCH THE CASE STUDY
Credits: Helio Marques + Marcelo Páscoa + Vinícius Malinosky + Marcelo Bruzzesi + Estela Padilha + Caio Cardoso + Ricardo Tronquini