FANTALK
SHOW
Where: WarnerMedia
My role: Creative Pitch Concept, Strategy
The orange mouth was already a symbol of Fanta's campaigns. However, beyond being the star of commercials, there was a mission: to transform it into a TV host. Thus, the Fanta Talk program was born.
Using real-time technology, the mouth (or rather, the actor behind it) interacted with influencers and Warner presenters as guests.
The show featured interviews, games, and exclusive Warner content.